The fashion industry is the second most polluting industry (after the oil industry). This is due to the high water footprint, land footprint, high use of fertilizers and pesticides. The industry is also responsible for 10% of the global greenhouse gas emissions worldwide due to its long supply chains and energy-intensive production. As the population grew consumerism has created a mass market for cheap apparel where products are perceived and treated as disposable. This has given birth to the notion of ‘fast fashion’, which represents low-quality products that are mass-produced for easy consumption. A staggering 80 billion pieces of clothing are consumed each year which represents an increase of 400% from the 1990s.

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