Perishable food waste from the harvesting stage till it reaches the consumer is very high. Studies are inadequate in analyzing the causal factors of food losses in this context. Manufacturers often assume that something will go wrong in the supply chain or even in our homes and so they build in a shorter date to compensate for this. But most of us will keep food better than what the food manufacturer expects and so good food ends up being wasted. What if we could fix this using smart labels?
